Partnering to End Distracted Driving

Atlanta, GA – every 24 hours, 180 people die in a car crash – that’s one person every 8 seconds! Because of the horrific total this leads to annually of over 40,000 deaths, the SafeAmerica Foundation is teaming up with EndDD (End Distracted Driving) to plan a series of educational initiatives over the next year to encourage smart phone users to ‘don’t text-and-drive.’

The partnership – officially announced this week – was hi-lighted by the release of a new impactful video titled, “Driving the Length of a Football Field Blind.” The video –  released on YouTube and shared on the SafeAmerica Foundation’s social media channels – is part of a joint effort to save lives.

Feldman who lives in suburban Philadelphia, began the Casey Feldman Foundation after the loss of his 21-year-old daughter, Casey, who was killed by a distracted driver in 2009. Over the past eight years, Joel has worked to change driving attitudes and raise awareness of the dangers of distracted driving, giving more than 400 presentations and reaching over 100,000 people nationally.

“Just a few seconds is not a very long amount of time. Yet, when you’re behind a steering wheel and your eyes leave the road—that 1 second can change your life and the lives of countless others,” Feldman noted.

The Casey Feldman Memorial Foundation and EndDD.org (End Distracted Driving) have worked with experts at Children’s Hospital of Philadelphia (CHOP) and developed an interactive, evidence-based distracted driving awareness program integrating health communication, behavioral change, and targeted persuasion principles. In addition, Feldman has recently joined the SafeAmerica Foundation’s Board of Directors and will be among those speakers at the inaugural ‘WorldSafe Conference’ this October 26-28 held at the Omni Hotel in Atlanta.

“Joel Feldman is a remarkable person and the Safe America Foundation looks forward to collaborating with Joel and EndDD to reduce and hopefully eradicate distracted driving,” says Len Pagano, CEO of the SafeAmerica Foundation.

“Tweeting, texting, looking at apps while driving is selfish driving. Caring drivers respect the safety of everyone on the road and don’t drive distracted,” says Feldman.

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